What is a brand summit?

The TAG Brand Summit process allows for a deep dive into the inner workings of your business or organization while identifying challenges and opportunities for growth. The input gained from the Brand Summit inspires the creative vision and strategy necessary for effective and engaging brand communications.

What is meant by employer branding?

Employer branding is a communication strategy focused on a company's employees and potential employees. It brings together all the branding and communication elements intended to enhance the value of belonging to a company, with the ultimate goal of retaining and attracting talent.

What is an employer branding strategist?

An employer branding strategy allows you to focus on convincing talent that your organization is the best next step in their careers. After all, if people believe that they won't be able to find a better environment for their career, they'll take much more pride and ownership over their role in the company.

What is the difference between an EVP and employer brand?

EVP is the articulation of the employer brand, answering the question “why should I work for your company?” as well as “why should I stay at this company?”. Employer brand is the reputation, EVP is the narrative.

What do challenger brands do?

A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through.

What is a Challenger business?

A market challenger is a firm that has a market share below that of the market leader, but enough of a presence that it can exert upward pressure in its effort to gain more control.

What are the types of employer branding?

There are two kinds of employer branding events: internal and external.